I was asked to do a bunch of animated gifs for a Samsung Campaign. It’s been easily 10 years since I did animated gifs, and it took me a while to understand my optimal way of production.
Normally in animation filesize isn’t an issue, but with animated gifs on social media platforms that’s different.
It turned out to be the safest way to animate as usual in After FX, but this time in 30 FPS. This gave me some flexibility with framerates, and in the end I was able to do multiple outputs in 30 FPS and 15 FPS, and combine them again in Photoshop. This way I could vary depending on the filesize, and didn’t loose fluidity through the whole animation.
During production I was asked to also provide the animation in full HD, so I was very happy, that I already did the animation in 30 FPS, so exporting to a different format was not problem. Yay!
Timing in this ob was pretty tight, but thanks to the good teamwork with Cheil’s art director Guido Böhm all went well.
Client: Samsung
Agency: Cheil






































































































