Lou – a BAD Story

I was asked by Zone in Bristol to do an animated film about a delicate topic: Bile Acid Diarrhoea!


The film tells the story of Lou, who tries to live her life but is constantly held back by her condition. But when Lou is diagnosed with Bile Acid Diarrhoea (also known as Bile Acid Malabsorption), she gains the power and knowledge to cut the chain of her condition and increase the quality of her life.

Fiona Allens voice was a perfect choice to deal with this sensible topic, delivered with a good sense of humour. The illustration are all vector based, as is the animation. Structures, brushes and effects were added late in the animation process.


Agency: Zone
Creative Director: Matthew Pink
Client: GE Healthcare